Table of Contents
1. Introduction
2. What is Moj App?
3. How Moj App Monetizes Content
4. Moj for Creators Program & “Mints”
5. Ways to Earn Money via Moj
6. Eligibility, Rules & Requirements
7. Tips to Maximize Earnings
8. Common Mistakes & Pitfalls to Avoid
9. Payment, Withdrawal & Taxes
10. Is Moj App Earning Realistic in 2025?
11. FAQs (Frequently Asked Questions)
12. Conclusion
1. Introduction
In the era of content creation, short video apps have emerged as a powerful platform for ordinary users to become creators — and to monetize their creativity. Moj is one such app in India that lets users make and share short videos, and with its “Moj for Creators” program and monetization features, it offers ways to earn money.
In this blog, I will guide you (step-by-step) on “How to Earn Money from Moj App” — what the app is, how its monetization works, different earning strategies, and tips to succeed. If you follow the methods carefully and build your content strategy, you can generate a sustainable income from Moj.
2. What is Moj App?
Moj is an Indian short video sharing social networking platform owned by Mohalla Tech Pvt. Ltd., the parent company of ShareChat.
Key features of Moj:
- Users can create and upload short videos (e.g. 15–60 seconds) with filters, music, effects, stickers, etc.
- Supports multiple Indian languages and regional content, enabling reach across the Hindi belt, South India, and other states.
- It has a “Moj for Creators” program that helps creators monetize their content.
- Moj has announced ambitious goals to help a million creators monetize by 2025, and projects to crores in earnings across creators.
Because of TikTok’s ban in India, Moj and similar apps rose quickly to fill the short video space.
3. How Moj App Monetizes Content
Before diving into how you can earn, it’s important to understand how Moj itself makes money and how creators’ revenue fits into the model.
1. In-App Advertising: Moj shows ads to users in between video feeds. A portion of overall ad revenue is allocated to the creator ecosystem.
2. Virtual Gifts and In-App Purchases: Users can buy virtual coins / gifts and send them to creators during live sessions; creators convert them to cash.
3. Brand Partnerships & Promotions: Moj can facilitate brand campaigns, challenges, promotions, and collaborations.
4. E-commerce / Affiliate Tie-Ins: Moj has explored linking products, live commerce and enabling creators to add product links that lead users to e-commerce platforms.
Moj’s “Moj for Creators” program sets aside funds / rewards (mints, badges, challenges) to distribute to creators based on performance, engagement, and adherence to rules.
4. Moj for Creators Program & “Mints”
One of the primary mechanisms offered by Moj to reward creators is Moj for Creators and the concept of mints.
1. Mints: They are internal units or points that creators earn by posting original content, completing challenges, gaining views, etc. Creators can convert mints or redeem them into real money or rewards.
2. Eligibility: To earn mints, you typically need to post original content regularly (e.g. at least one video per week). There is no strict follower threshold to start earning mints.
3. Challenge Participation: Moj occasionally runs special challenges or contests where high-performing creators are rewarded extra mints.
4. Growth & Visibility: The more views, likes, shares, comments your videos get, the more mints or rewards you become eligible for.
5. Conversion: Once you accumulate a minimum mint threshold, Moj allows conversion to actual money through whatever payout methods Moj supports (bank transfer, digital wallet, etc.).
The exact rate of mint - rupee conversion, minimum thresholds, or payout schedule may change over time, so always check the latest terms in Moj’s Creator dashboard.
5. Ways to Earn Money via Moj
Here are the main methods that creators can use to monetize their presence on Moj:
5.1 Participate in Moj Challenges & Contests
Moj frequently rolls out creative challenges or themed contests (e.g. #DanceChallenge, festival challenges). When you create content following the challenge guidelines and rank among top performers, you may win cash, extra mints, or other rewards.
Advantages:
- Easier exposure to a wider audience
- Helps you understand trending content trends
5.2 Virtual Gifts & Live Streams
When creators go live on Moj, viewers can send virtual gifts (roses, tokens, etc.). These gifts cost real money to the sender, and a share of that is converted into cash for the creator.
Tips:
- Schedule consistent live sessions
- Engage with your audience — respond, ask questions, acknowledge senders
- Promote in advance so people know when you're going live
5.3 Brand Sponsorships & Promotions
Once you have a decent follower base and engagement, brands might approach you to promote their products or services. You can:
- Produce a video featuring or endorsing their product
- Insert their ad / message in your video
- Run dedicated promotional campaigns for brands
Because Moj has a creator ecosystem, they might help bridge brand deals or run campaigns that include creators.
5.4 Affiliate Marketing & Product Links
Use Moj videos to promote products via affiliate links (e.g. e-commerce, digital products). This method allows you to:
- Recommend a product in your video
- Provide a link or code (in video description or via Moj’s linking features)
- Earn a commission for each sale triggered by your link
This is especially effective when your content relates to the product niche (beauty, tech, clothing, etc.).
5.5 Referrals & Invite Programs
Some versions of Moj provide referral or “invite-a-friend” programs wherein you get rewards / mints / bonus when new users join via your referral link or code.
5.6 Content Licensing & Repurposing
Another less direct but useful method: if your Moj videos go viral, you can license them to media outlets, repurpose them to YouTube Shorts, Instagram Reels, TikTok (if allowed), or use them as portfolio content to get more paid work.
6. Eligibility, Rules & Requirements
To successfully monetize, you must ensure:
- Your content is original (no copyright violations). Posting plagiarised or duplicate content can get you banned or disqualified.
- You follow Moj’s community guidelines, avoid prohibited content (nudity, violence, hate speech).
- You adhere to challenge rules exactly (format, hashtags, audio, theme).
- You reach the minimum threshold of mints or earnings before withdrawal.
- You have valid identity, banking or payment account (as required by Moj).
- You maintain consistency — irregular posting reduces visibility.
- Avoid spammy or low-effort content — platform algorithms favor engagement, watch time, originality.
7. Tips to Maximize Earnings
Here are practical tips to grow faster and improve your monetization on Moj:
1. Pick a niche: Whether dance, comedy, travel, cooking, DIY — select a niche you enjoy and can regularly produce content in.
2. Use trending sounds and hashtags: Monitor current trends and audio tracks; tie your content with them to gain visibility.
3. High-quality visuals: Use a decent phone camera, good lighting, clean editing to make your videos look professional.
4. Post consistently: Multiple videos per week or daily uploads help algorithms push your content.
5. Engage with audience: Reply to comments, ask viewers questions, host live sessions, encourage share/like.
6. Cross-promote: Use your presence on Instagram, YouTube, WhatsApp to share your Moj videos and gain more followers.
7. Join challenges smartly: Take part in challenges early to capture trend momentum.
8. Optimize thumbnail / preview: Use engaging first seconds, caption overlays, attractive visuals to get users to tap.
9. Analytics & learning: Use Moj’s creator dashboard metrics to see which videos perform better, and iterate accordingly.
10. Collaborate with other creators: Joint videos help you tap into each other’s audiences.
8. Common Mistakes & Pitfalls to Avoid
- Posting plagiarized or unlicensed music or video — this may lead to takedowns or demonetization
- Overposting low-quality content just for volume — may attract negative signals from algorithm
- Ignoring engagement — not interacting with comments or viewers
- Skipping consistency — long gaps in posting cause audience drop
- Relying wholly on one monetization method (e.g. only challenges) — diversification is safer
- Not reading or updating with Moj’s changed policies or payout terms
- Trying to game the system with bots, fake views — platform may penalize or ban
9. Payment, Withdrawal & Taxes
- Moj likely will have a minimum withdrawal threshold for converting mints or virtual gift revenue to real money (e.g. ₹1000 or more).
- The payout methods may include bank transfer, UPI, digital wallet depending on Moj’s supported options.
- Moj may deduct platform fees or commission before handing you your share.
- Taxes: Income you earn from Moj is taxable under Indian law as “income from other sources” or “freelance / business income.” Keep records of earnings, invoices, withdrawals, and file income tax accordingly.
- Be aware of TDS (Tax Deducted at Source) if Moj or brands are required to deduct before paying you.
10. Is Moj App Earning Realistic in 2025?
Yes — but with caveats.
Pros:
- Moj is actively investing in its creator ecosystem and aims to help creators monetize.
- Regional content, vernacular creators, and short video demand is still strong.
- Many creators are earning via gifts, brand deals, affiliate links, etc.
- For micro-creators (few thousand followers), modest supplemental income is quite possible.
Challenges:
- The short video/content space is highly competitive.
- Moj’s internal algorithms, payout rates, policies may change anytime.
- In recent years, Moj has faced declining engagement and revenue challenges.
- Monetization may take time — initial months may not yield much income.
- Brand deals often prefer creators with higher reach — building that takes time.
Therefore, treat Moj earnings initially as supplementary income. Focus on growth, quality, consistency, and multiple revenue streams.
11. FAQs (Frequently Asked Questions)
Q1. How many followers do I need to earn on Moj?
There’s no fixed number. You can start earning mints and rewards even with few followers, but more followers mean better brand deals and payouts.
Q2. How do I convert Mints to real money?
Redeem Mints through the Moj Creator Dashboard after reaching the minimum limit. The money is sent to your linked bank account or wallet.Q3. When does Moj pay creators?
After you reach the payout threshold and verify your account. Payment timing depends on your region and method.
Q4. Is earning from Moj guaranteed?
No. It depends on your content quality, consistency, and audience engagement.
Q5. Do creators get full virtual gift money?
No. Moj keeps a small commission; the rest goes to you.Q6. How can I get brand deals on Moj?
Post high-quality videos regularly, grow engagement, and apply for Moj’s brand programs or contact brands directly.
Q7. Do I need to pay tax on Moj income?
Yes. Earnings from Moj are taxable and must be declared in your income tax return (ITR).What is BGMI? How to Earn Money from BGMI in 2025
12. Conclusion
Moj app offers an accessible path for content creators to monetize their short videos through mints, challenges, virtual gifts, brand deals, and affiliate marketing. But like any earning platform, success requires consistency, quality, audience engagement, and smart strategy.
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If you are serious about “How to Earn Money from Moj App in 2025”, begin by producing your best content, studying trends, engaging audiences, and exploring all monetization channels. Over time, as your reach and skills grow, you can build a steady income stream from Moj — and even scale it further by leveraging your content on other platforms.
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